Market Overview & Forecast 

China’s pet care market was valued at USD 10.3 billion in 2022 and is projected to surge to USD 16.9 billion by 2030, growing at a CAGR of 6.6% from 2024 to 2031.

This comprehensive market includes pet food, oral care, grooming, daycare, and other accessory services, signaling a broad and rapidly expanding ecosystem.

Key Growth Drivers

China’s booming pet care market is propelled by several key drivers:

• Pet humanization: Pets are increasingly viewed as family members, driving demand for premium care, diagnostics, and even pet funerals.
  

• Rising pet population: With over 120 million urban pets, pet food consumption is projected to hit USD 12 billion by 2030.
  

• Healthcare & insurance awareness: Beyond food, pet owners are investing in wellness, vaccines, diagnostics, and treatments.
  

• E-commerce dominance: Approximately 70% of pet product sales flow through online giants, with veterinary practices opening digital storefronts.
  

• Preventive care adoption: Vaccinations for dogs, cats, and exotics have seen rising acceptance.
  

• Policy alignment & infrastructure: One Health initiatives and post-COVID zoonotic surveillance have reinforced veterinary systems.

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Market Segmentation

By Product Type

• Pet food leads the pack, but oral care, grooming, daycare, and other accessories are rapidly expanding.
  

• Over 50% of the market goes to food, with the rest split across other products and services.
  

By Animal Type

• Dogs (top share) and cats follow closely, with smaller but growing segments for birds and exotic pets.
  

By Distribution Channel

• Specialty pet stores and supermarkets remain strong, but online sales are gaining, with 70% online penetration.

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Regional Insights (China)

• Tier-1 cities (Shanghai, Beijing, Guangzhou) lead in premium services and adoption.
  

• Tier-2 & Tier-3 cities and rural regions are rapidly catching up through vaccine and parasiticide programs.
  

• E‑commerce bridges regional disparities, making quality offerings accessible countrywide.
  

• Events like CIPS and One Health programs promote veterinary awareness and education.

Latest Trends & Consumer Behavior

• Digital health adoption: Platforms like JD Pet Hospital enable remote consultations.
  

• Smart pet tech: Devices like PetKit feeders and health-tracking wearables are gaining traction.
  

• Premium care services: Aging pets are driving services like supplements, diagnostics, luxury grooming, and funerals.

Regional Benchmark: USA & Japan

USA

• Pet care spending reached USD 25.28 billion in 2024, projected to grow at a 9.34% CAGR, reaching USD 61.7 billion by 2034.
  

• North America holds 37% of the global companion-animal health market.
  

• E-commerce and point-of-care testing are the fastest-growing segments.

Japan

• Japanese “nekonomics” (cat economy) is valued at ¥2.5 trillion (~USD 18 billion).
  

• Pets are highly humanized: AI pet companions help address elderly loneliness.
  

• Grooming product market growing at 7.65% CAGR, from USD 523.6 million in 2024 to USD 816.8 million by 2030.

Key Highlights from Reports

• China 2022 market: USD 10.3B; forecast USD 16.9B by 2030, 6.6% CAGR.
  

• China animal welfare initiatives such as CIPS education and One Health programs drive growth.
  

• Diagnostic growth: China's veterinary diagnostics segment valued at USD 419.9 M in 2023, projected to reach USD 960 M by 2030, growing at 12.5% CAGR.
  

• Global companion animal health market is expected to reach USD 61.74 B by 2034, with Asia Pacific leading growth.

Competitive Landscape: Key Players

• Major brands: Mars Petcare, Nestlé Purina, Hill’s, Bridge Pet Care dominate in China.
  

• Animal health pharma leaders: Zoetis, Merck Animal Health, Boehringer Ingelheim, Elanco, Ceva, Virbac, IDEXX, Thermo Fisher together hold 40–60% market share.
  

• Local innovators: Startups and e-commerce aggregators focusing on diagnostics, telehealth, and smart devices, often supported by policies.

Challenges & Risks

• Counterfeit products remain a concern, though authorities are cracking down on them.
  

• Regulatory inconsistencies in veterinary standards are improving slowly.
  

• Supply chain volatility (e.g., raw materials) can disrupt access.
  

• Affordability limits may restrict access to premium services for some demographics.

Future Outlook & Opportunities

• The China pet care industry is forecast to reach USD 16.9 B by 2030, with diagnostic and health-service segments expanding fastest.
  

• Growth drivers include premium therapeutics, telehealth, insurance, and smart devices.
  

• Diagnostics-as-a-service and remote vet care will become mainstream.
  

• One Health programs will broaden veterinary reach, especially in underpenetrated regions.
  

• Lifestyle services (pet spas, funerals, senior care) are emerging as valuable vertical