According to a new report by UnivDatos, The Prediabetes Market was valued at USD 311.3 million in 2024, growing at a CAGR of about 10.02% during the forecast period from 2025 - 2033 to reach USD million by 2033. The prediabetes market is significantly progressing because of the increasing rates of its prevalence, the augmentation of awareness about the disease, and the changing trends in the global focus on preventive medicine. A sedentary lifestyle, improper diet, and increased prevalence of obesity have been emerging factors for the rise in the incidence of prediabetes, primarily in urban communities. Growing awareness of the risky consequences of untreated prediabetes, such as the development of type 2 diabetes and cardiovascular diseases, is driving early intervention strategies among patients and helping in the prediabetes treatment. Moreover, frequent physical checkups and modifications in lifestyle, such as having a prediabetes diet, represent two aspects that governments and other healthcare-related bodies are continuously encouraging, thus driving the market growth.

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Rising Global Prevalence of Prediabetes

The increasing incidence of prediabetes across the globe is a key factor in the growth of the prediabetes market because it indicates an increasing demand for preventive and early diagnosis and treatment options. According to the International Diabetes Federation (IDF) reports, more than 540 million people globally are living with risk of type 2 diabetes, and the majority of them are already at the pre-diabetes level. This surge is partly attributed to changes in lifestyle, such as lack of physical activity, increased uptake of unhealthy foods, increasing obesity, and urbanization. there are negative impacts that are associated with untreated prediabetes, such as cardiovascular disease, kidney dysfunction, and progression to type 2 diabetes, due to which more emphasis is paid on preventive measures. It has resulted in a subsequent increase in demand for diagnostic solutions, mHealth tools, tele-coaching, and nutrition programs developed to screen and address prediabetes.

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According to the report, the North America region holds a significant market share in the Global Prediabetes Market

North America has a higher market demand for prediabetes due to factors such as a high prevalence of prediabetes, a well-developed healthcare sector, and increased awareness regarding early diagnosis and prevention. The North American population benefits from the ease of accessibility to diagnostics, digital health solutions, and lifestyle modification plans to facilitate early diagnosis and control. Additionally, government programs such as the National Diabetes Prevention Program (NDPP) under the Centers for Disease Control (CDC) also act as a driving force to enhance screening and awareness strategies. Moreover, high insurance penetration, better healthcare expenditure, and affiliations between healthcare and technology companies also contribute to market growth. Consumer awareness and adoption of wearable health devices also pave the way towards the increased market dominance of the region.

For instance, the WHO states that as obesity rates continue to rise in the U.S., along with a growing aging population, the need for diabetes risk identification, prevention, and management has become more critical, leading to increased demand for prediabetes management solutions.

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