Botanical Ingredients Market Trend, Marketing Channels and Investment Feasibility

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Botanical Ingredients Market Summary

The global botanical ingredients market size was estimated at USD 175.44 billion in 2023 and is projected to reach USD 281.41 billion by 2030, growing at a CAGR of 7.0% from 2024 to 2030. The market growth is primarily driven by a rising health-conscious consumer base and the increasing adoption of clean-label trends across the pharmaceutical, food, and beverage industries. Consumers are progressively seeking healthier alternatives and focusing on preventive care as a means to lead healthier lifestyles, which has fueled the use of botanical ingredients across multiple sectors.

Botanical ingredients are increasingly incorporated into food and beverage products due to their rich content of bioactive compounds and wide-ranging biological benefits, including antioxidant, anti-inflammatory, and immunity-boosting properties. The U.S. market is particularly influenced by the growing vegan population, a strong focus on natural and organic food ingredients, and the presence of major manufacturers with extensive distribution networks. Additionally, the rising demand for sports nutrition and dietary supplements in the country is expected to further stimulate the market.

Key Market Trends & Insights

  Regional Market Share: North America dominated the global botanical ingredients market in 2023, accounting for a revenue share of 34.54%.

  Regional Growth: The Asia Pacific region is projected to witness the fastest CAGR during the forecast period, driven by rising disposable incomes, increasing health awareness, and expanding industrial applications.

  Source Segment: The spices segment led the global market in 2023, holding a revenue share of 28.01%, reflecting widespread use in food, beverages, and supplements.

  Application Segment: The food and beverage segment dominated in 2023 with a revenue share of 34.01%, highlighting the significant role of botanical ingredients in enhancing product quality and health benefits.

  Form Segment: The powder segment accounted for the largest share in 2023, with a revenue share of 60.25%, due to its versatility, ease of use, and stability in formulation.

Order a free sample PDF of the Botanical Ingredients Market Intelligence Study, published by Grand View Research.

Market Size & Forecast

  • 2023 Market Size: USD 175.44 Billion
  • 2030 Projected Market Size: USD 281.41 Billion
  • CAGR (2024 - 2030): 7.0%
  • North America: Largest market in 2023
  • Asia Pacific: Fastest growing market

Key Companies & Market Share Insights

The global industry is highly fragmented and competitive owing to the presence of prominent and well-established players. The companies have a strong network of distributors and partnerships with farmers to achieve higher efficiencies across the value chain. Key companies are continuously involved in M&A and partnership activities to gain a competitive advantage over others. The M&A activities have enabled companies to expand their source portfolios and geographical presence. 

Key Players

  • Indesso
  • Lipoid Kosmetic AG
  • The Herbarie at Stoney Hill Farm, Inc.
  • International Flavors& Fragrances, Inc.
  • Bell Flavors& Fragrances
  • Rutland Biodynamics Ltd.
  • Prakruti Sources Pvt. Ltd.
  • Ltd.
  • The Green Labs LLC
  • Berje, Inc.
  • Umalaxmi Organics Pvt. Ltd.
  • DSM

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The global botanical ingredients market is poised for steady growth in the coming years, driven by increasing consumer preference for natural, organic, and health-promoting products. North America remains the leading market due to strong consumer awareness and well-established distribution networks, while Asia Pacific is expected to expand rapidly due to rising health consciousness and growing industrial applications. Spices as a source, food and beverage applications, and powder forms will continue to dominate the market. Overall, the industry is anticipated to benefit from trends favoring preventive healthcare, clean-label formulations, and the rising adoption of botanical ingredients across multiple sectors, supporting long-term market expansion.

 

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