Digital Signage Market Summary

The global digital signage market size was estimated at USD 28.83 billion in 2024 and is projected to reach USD 45.94 billion by 2030, growing at a CAGR of 8.1% from 2025 to 2030. This market growth is attributed to the increasing demand for digitized promotion of products and services, as businesses seek effective ways to capture customer attention and deliver targeted, visually appealing content. As more companies adopt digital marketing tools and interactive display technologies, digital signage is becoming an essential component of brand communication strategies across retail, transportation, hospitality, and corporate environments.

Furthermore, the demand for 4K digitized sign displays (digital signage displays) with embedded software and media players is rising. These advanced systems provide businesses with an affordable Ultra HD digital signage solution that enhances visual clarity and overall audience engagement. The availability of integrated hardware and software solutions simplifies content management and reduces operational complexities, making them a preferred choice for both small enterprises and large organizations. In addition, the evolution of innovative products, such as home monitoring systems, leak detector systems, and other smart home devices, requires clear and concise advertisements to help consumers understand product functions.

Complex financial products, such as forex cards and digital banking services, also require detailed and informative promotional content. Digital signage enables brands to present such information in a visually organized and easily digestible manner. These factors collectively contribute to the growing adoption of digital signage systems across various industries, reinforcing their importance in modern communication and customer engagement strategies.

Key Market Trends & Insights

• North America dominated the digital signage market with a market share of over 34.0% in 2024, driven by strong technological infrastructure, high marketing spend, and rapid retail digitization.
• The U.S. digital signage market is projected to grow during the forecast period, supported by increasing adoption of interactive displays, advanced advertising networks, and real-time content management systems.
• By type, the video walls segment dominated the digital signage market with a revenue share of over 25.0% in 2024, reflecting rising use in malls, corporate buildings, airports, and event venues.
• By resolution, the 4K segment dominated the digital signage market with a revenue share of over 40.0% in 2024, highlighting strong demand for high-quality visual output.
• By location, the in-store segment dominated the digital signage market with a revenue share of over 70.0% in 2024, owing to its critical role in enhancing customer experience and influencing purchase decisions.

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Market Size & Forecast

• 2024 Market Size: USD 28.83 Billion
• 2030 Projected Market Size: USD 45.94 Billion
• CAGR (2025-2030): 8.1%
• North America: Largest market in 2024
• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights

Some of the key companies operating in the market LG Electronics and Samsung Electronics Co., Ltd., among others, are some of the leading participants in the digital signage market.

• LG Electronics is a provider of electronic products and technology solutions. It operates through five business divisions, namely Home Appliances & Air Solutions, Mobile Communications, Vehicle Components, Business to Business, and Home Entertainment. It is a publicly listed company traded as KRX: 066570 on the Korea Exchange and as LSE: LGLD on the London Stock Exchange. LG Electronics provides TVs, washing machines, refrigerators, mobile devices, and air conditioners. The company also offers products, such as commercial displays, solar panels, lightning products, vehicle components, and solutions, including integrated solutions and enterprise mobility solutions. Under commercial displays, LG Electronics offers a wide range of products, such as OLED displays, digital signage, video walls, outdoor displays, display TVs, display monitors, and IT products.
• Samsung Electronics Co., Ltd. is a multinational electronics company engaged in providing consumer electronic products and solutions, Information Technology (IT) solutions, and mobile communication worldwide. The company caters to government agencies and the incumbents of finance, healthcare, education, hospitality, healthcare, transportation, retail, legal, and public safety, among other industries and resolutions.  SAMSUNG offers a wide range of products, including phones, tablets, wearables, computing & SSD, digital signage and video walls, TVs, printers & copiers, networking & voice, medical devices, and air conditioning.

BrightSign, LLC, and Omnivex Corporation are some emerging market participants in the digital signage market.

• BrightSign, LLC is engaged in the manufacturing, designing, and sales of digital signage media players and other accessories. The company provides networking solutions and software for digital signage. The company also provides networking solutions, software, and digital signage media players for commercial applications. The company’s offerings include portable tabletop displays, display bundles, networked interactive sign controllers, Wi-Fi sign controllers, networked-looping sign controllers, and interactive sign controllers.
• Omnivex Corporation provides software solutions to convert data into visual communications and experiences. The company offers advertising, communication, kiosks, menu boards, and reception applications solutions. The company’s digital signage solution, Omnivex Moxie, delivers targeted visual messaging. It provides support services like project frameworks, service packages, and training. It caters to the requirements of government agencies and the incumbents of various industries and resolutions, including banking & finance, food service, corporate communications, entertainment, education, hospitality, healthcare, manufacturing, transportation, and retail.

Key Players

• BrightSign, LLC
• Cisco Systems, Inc.
• Daktronics Dr.
• Intel Corporation
• KeyWest Technology, Inc.
• LG Electronics
• Microsoft Corporation
• Omnivex Corporation
• Panasonic Corporation
• Samsung Electronics Co., Ltd.
• Scala
• Sharp NEC Display Solutions
• Winmate Inc.

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Conclusion

The digital signage market is set for continued expansion as businesses increasingly prioritize high-impact visual communication to engage customers and strengthen brand presence. The growing preference for 4K and advanced display technologies, combined with integrated hardware and software solutions, supports higher adoption across diverse sectors. Retail environments, transportation hubs, and corporate spaces are particularly influential in driving demand. With North America leading and global investments rising, digital signage will remain essential for delivering dynamic, real-time content. As product complexity grows and consumer expectations evolve, the market will benefit from ongoing innovation and the shift toward more interactive and data-driven advertising solutions.