The concept of wearing gym apparel as casual wear began with the rise of athleisure, but it has evolved into something more meaningful.
Today’s consumers, particularly Gen Z and young professionals, expect their outfits to be versatile, suitable for workouts, coffee shops, or creative workplaces.

This behavioral change is supported by data. According to Statista, the global activewear market is projected to surpass $500 billion by 2025, driven largely by multi-purpose apparel that balances comfort with urban style.

This new category of hybrid clothing blurs boundaries between fitness, functionality, and fashion identity, and custom sportswear brands are leading the charge.