Bone Broth Protein Popularity Rises with Paleo and Keto Diet Trends

According to DataM Intelligence, the global bone broth protein supplement market reached US$ 89.99 Million in 2024 and is expected to reach US$ 165.34 Million by 2032, growing at a CAGR of 7.9% during the forecast period 2025-2032. The growing consumer shift toward natural and holistic nutrition is driving demand for clean-label and sustainably sourced protein supplements. This trend reflects a broader movement away from synthetic ingredients and toward traditional food sources with functional benefits. The incorporation of bone broth protein into various formats like powders, capsules, and ready-to-drink beverages is supporting market expansion. Simultaneously, more consumers are recognizing the value of bone broth protein for its rich nutrient profile. Its perceived benefits, such as supporting joint health, improving skin elasticity through collagen, and promoting gut integrity, are prompting broader adoption among athletes, fitness enthusiasts, and health-conscious individuals.

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Market Segmentation

• By Nature: Conventional, Organic

• By Form: Powder, Capsules/Tablets, Liquid

• By Application: Sports Nutrition & Functional Foods, Dietary Supplements, Pharmaceutical, Others

• By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Online Retail, Others

• By Region: North America, South America, Europe, Asia-Pacific, Middle East and Africa

Regional Insights

• North America leads the global bone broth protein supplement market, driven by high consumer health consciousness, a strong fitness culture, and the widespread availability of products through retail and e-commerce channels.

• Europe is a significant market, supported by consumer demand for natural and organic health products, alongside a growing interest in traditional and paleo-inspired diets.

• Asia Pacific is the fastest-growing region, fueled by rising disposable incomes, increasing awareness of preventive health, and the expanding influence of Western health and fitness trends in countries like China, Japan, and Australia.

• South America, Middle East, and Africa show emerging growth potential through the gradual adoption of specialized nutritional supplements and the development of modern retail networks.

Key Market Drivers

• Rise of Paleo and Keto Diets: The popularity of specific diet trends that emphasize whole foods and ancestral eating patterns is a primary driver, as bone broth is a staple within these lifestyles.

• Demand for Natural Collagen Sources: Growing awareness of collagen's benefits for joint, skin, and hair health is pushing consumers toward multi-functional protein sources like bone broth, which is naturally rich in collagen, gelatin, and amino acids.

• Growth in Sports Nutrition: Athletes and active individuals are increasingly adopting bone broth protein for its protein content, joint support properties, and perceived benefits in muscle recovery and reducing inflammation.

• Online Retail forms a key distribution channel due to the strong presence of niche and direct-to-consumer brands, ease of subscription models, and the ability to reach a targeted, health-savvy audience.

Leading Market Players

Key companies in the bone broth protein supplement market include:

• Ancient Nutrition

• Organixx

• NOW Foods

• The Prolon

• Bare Bones

• Organika Health Products Inc.

• LonoLife Inc.

• GMP Laboratories of America, Inc.

• Broth of Life

• Physicians Choice

These companies focus on innovation in flavor profiles, sourcing of high-quality ingredients (such as grass-fed and organic), and strategic digital marketing to expand their consumer base.

Recent Industry Developments

• Ancient Nutrition (2023): Launched a new line of single-serve bone broth protein packets, enhancing convenience and on-the-go consumption for travelers and active consumers.

• NOW Foods (2023): Expanded its supplement portfolio with a new unflavored bone broth protein powder, targeting consumers seeking a versatile and clean ingredient for smoothies and cooking.

• Organika (2022): Partnered with a major Canadian retail chain to expand the physical shelf presence of its bone broth collagen protein line, increasing accessibility for mainstream shoppers.

• LonoLife (2021): Introduced new savory bone broth soup cups, positioning its bone broth products in the competitive ready-to-eat meal segment while emphasizing functional health benefits.

Conclusion

The bone broth protein supplement market is positioned for robust growth through 2032, fueled by the convergence of several health trends, including clean-label nutrition, holistic wellness, and specialized diets. As a natural source of collagen, protein, and minerals, bone broth protein aligns with consumer demand for multi-functional and traditional health solutions. With North America's leadership, Asia Pacific's rapid expansion, and a focus on sustainable sourcing and convenient product formats, the bone broth protein market is well-aligned to capitalize on the ongoing evolution of the global health and wellness industry.