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How is the ROI for micro-influencers evolving in 2025 — is it still worth investing in creators with small but engaged audiences?
From my side, micro-influencers are still a solid bet, but the way you measure results matters. I collaborated with a few niche ones last year, and while the follower count wasn’t huge, the authenticity of their shoutouts actually led to better retention compared to running cold ads. If you mix it with tools like smm tiktok likes or other growth services, it creates a nice boost to credibility and reach. It’s not an either/or — I think pairing strategies works best.
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