Global Video on Demand market to grow at a CAGR Of 17.4% during the forecast period 2024-2031. 

Video on Demand (VOD) is a media distribution system that allows users to access video content, such as movies and television shows, digitally and at their convenience. This technology provides an alternative to traditional linear broadcast television, as users can watch what they want, when they want, and on a variety of devices. The VOD market includes different business models, such as subscription-based services, advertising-supported platforms, and transactional services where users pay for individual titles.

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Recent Global News 

• July 2025 (U.S.): A new report highlighted that ad-supported video-on-demand services are seeing some of the fastest revenue growth in the digital media market, with major platforms continuing to invest in this model.

• June 2025 (Japan): A report on the Japanese video streaming market noted that the country's extensive infrastructure and booming anime industry are key drivers of growth for both domestic and international platforms.

• July 2025 (U.S.): A prominent U.S. AI company announced a new partnership with a cloud provider to offer a deeply integrated platform for building and evaluating AI agents, which are essential for personalizing content and ads on VOD platforms.

• May 2025 (Japan): The Japan Tunneling Association's report mentioned that new technologies like ICT-based measurement systems, which rely on the kind of data integration that underpins VOD platforms, are being used in infrastructure projects.

Segmentation

By Business Model: Subscription Video on Demand (SVoD), Advertisement Video on Demand (AVoD), Transactional Video on Demand (TVoD).

Leading Companies 

Apple Inc., Alphabet, Amazon.com, Inc., AT&T, The Walt Disney Company, and Netflix. Other key players in the market are Walmart, Discovery, Inc., Verizon Communications, Inc., and Popcornflix LLC.

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Market Trends

• Proliferation of Ad-Supported Tiers: To attract a wider audience and increase revenue, major platforms are increasingly introducing ad-supported subscription plans. This allows for a lower entry price for consumers while providing a new revenue stream for the platforms.

• Focus on Niche and Local Content: Beyond general entertainment, platforms are investing heavily in content that caters to specific regions and genres, such as anime, regional dramas, and documentaries. This strategy is crucial for attracting and retaining subscribers in a highly competitive market.

Business Opportunities:

• Content Localization Services: With the growing demand for regional and niche content, there is a significant opportunity for businesses that specialize in dubbing, subtitling, and localizing content for new markets.

• Backend Technology Providers: Companies that develop and sell the underlying technology for VOD platforms, such as content delivery networks, video encoding software, and user analytics tools, have a robust market to serve.

Investment Analysis

• Driving Forces: The market is primarily driven by the increasing global penetration of high-speed internet, the widespread use of smart devices, and a fundamental shift in consumer behavior away from traditional media.

• Competitive Landscape: The market is fiercely competitive, dominated by a few major players. This intense competition is driving significant investment in original content production and technology to acquire and retain subscribers.

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Summary

The video on demand market is expanding rapidly as consumer viewing habits shift from traditional to digital platforms. Key trends include the growth of ad-supported services, a focus on niche and local content, and the integration of advanced technologies like AI to personalize the user experience. Business opportunities are particularly strong in providing supporting technology, data analytics, and specialized content, with recent news highlighting a push toward more sophisticated, data-driven platforms in the U.S. and the sustained growth of the market in Japan.

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