The Global Culinary Tourism Market was valued at USD 801.9 billion in 2022 and is projected to reach USD 2,913.5 billion by 2030, expanding at a remarkable CAGR of 17.5% during the forecast period 2024–2031. The strong growth reflects the rising demand for authentic food experiences, cultural exploration, and experiential travel across the world.

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Market Growth Dynamics

Travelers are increasingly motivated by food and beverage experiences that go beyond traditional sightseeing. Culinary tourism includes a wide range of activities such as food festivals, cooking classes, wine tasting, brewery tours, street food exploration, and farm-to-table dining experiences. This shift towards food-centric travel is transforming tourism into a multi-sensory journey of culture and heritage.

The market is being driven by:

Growing social media influence, where food experiences dominate travel content.

Expansion of eco-friendly and farm-based culinary experiences.

Rising global popularity of celebrity chefs and cooking shows.

High demand for luxury culinary cruises and gourmet travel packages.

Regional Insights

North America: The U.S. leads with its diverse food culture, wine trails, and increasing domestic culinary tours.

Europe: Italy, France, and Spain dominate with their long-standing gastronomic heritage and strong international appeal.

Asia-Pacific: Witnessing the fastest growth, driven by street food tourism in Thailand, Japan, India, and Vietnam. Rising middle-class income and cultural diversity are accelerating culinary travel in the region.

Middle East & Africa: Gaining attention for fusion cuisines and food festivals showcasing cultural blends.

Competitive Landscape

The culinary tourism market is competitive, with key players innovating to meet evolving consumer preferences. Strategic partnerships with hospitality brands, airlines, and travel agencies are fueling expansion.

Key Players in the Market Include:
ITC Travel Group Limited, Greaves Travel, TourRadar, The Travel Corporation, Abercrombie & Kent USA, Indian Food Tour, Topdeck Travel, G Adventures, The FTC4Lobe Group, and Classic Journeys.

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Market Segmentation:

By Type: Food Activities, Vacation, Restaurants, Food Festivals, Others

By Tour: Domestic, International

By Distribution Channel: Online, Offline

Latest Developments in the U.S. and Japan

United States: Culinary tourism has seen rapid growth in cities like New Orleans, New York, and San Francisco. The U.S. is witnessing a rise in farm-to-fork dining experiences and wine trail expansions, along with sustainable culinary travel packages targeting eco-conscious tourists.

Japan: Culinary tourism is booming, supported by government-led initiatives to promote regional food culture, sake tours, and Michelin-star dining experiences. Street food tourism in Osaka and traditional Kaiseki dining are attracting global travelers, while inbound tourism campaigns highlight Japan’s culinary heritage.

Market Outlook

The future of culinary tourism lies in immersive experiences that blend local traditions, sustainability, and luxury. Travelers are expected to seek authentic connections with food culture, creating opportunities for small businesses, local farmers, and global tour operators. With rising disposable incomes and cultural curiosity, culinary tourism is set to remain one of the fastest-growing travel segments globally.

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