According to the UnivDatos, the rising health and wellness awareness, government support through AYUSH initiatives, higher spending power fueling demand for premium ayurvedic products, growth of e-commerce and D2C ayurvedic brands, integration of ayurveda with modern science, increased investments and brand innovations, wider acceptance among the younger population drive the India Ayurvedic Products market. As per their “India Ayurvedic Products Market” report, the Indian market was valued at USD ~9,171.12 million in 2024, growing at a CAGR of about 16.33% during the forecast period from 2025 - 2033 to reach USD million by 2033.

The demand for Ayurvedic products is on the rise in India due to the growing awareness about health and by way of preference for natural products, along with encouragement by the government under the Ministry of AYUSH. Management in many of the top players involves the use of heritage, innovation, and modern marketing strategies to increase their product portfolios and customer base. These players are giving more weight to R&D, expanding presence in Tier II & III markets, and physical/ online stores. Companies have continued to increase their business alliances, outlets, and adoption of e-health in the domestic and foreign markets. Some of the leading companies in the Ayurvedic products market in India are DABUR Limited, Patanjali Ayurved Limited, Himalaya Wellness Company, Shree Baidyanath Ayurved Bhawan Private Limited and Charak Pharma Pvt Ltd.

1.      DABUR Limited

Dabur India Limited operates as a fast-moving consumer goods company worldwide. It operates through Consumer Care Business, Foods Business, Retail Business, and Other segments. The company provides oral care products under the Dabur Red Paste, Dabur Meswak, Dabur Babool, Dabur Lal Dant Manjan, Dabur Red Pulling Oil, Dabur Dant Rakshak Ayurvedic Paste, and Dabur Activated Charcoal Toothpaste brands; hair oils under the Dabur Amla, Dabur Almond, Vatika, and Anmol brands; and shampoos under the Vatika brands. It also offers health supplements under the Dabur Chyawanprash, Dabur Honey, Dabur Glucose D, and Dabur Vedic Suraksha Tea brands; fruit juices under the Real and Real Activ brands; cooking pastes under the Hommade brand; milk-based beverages under the Real Milk Power brand; health juices; digestive products under the Dabur Pudin Hara, Dabur Hajmola, and Dabur Nature Care brands; and skin care products under the Dabur Gulabari, Oxylife, and Fem brands. In addition, the company provides cough and cold products under the Dabur Honitus brands name; baby massage oil for babies under the Dabur Lal Tail name; baby cream and lotion; and energizers and rejuvenators under the Shilajit and Shilajit Gold brand names. Further, it offers ayurvedic ethical products, such as Dabur Ashokarishta, Dabur lauhasava, shankhpushpi syrup, lavanbhaskar churna, Dabur giloy, churna, Dabur Swarna Guggulu Gold, Dabur abhyarishta, and others. It also operates specialized beauty retail stores that offer a range of cosmetics, fragrances, skin care, and personal care products, as well as beauty and fashion accessories under the NewU brand name. Dabur India Limited was founded in 1884 and is based in Ghaziabad, India.                .

2.      Patanjali Ayurved Limited

Patanjali Ayurved Limited provides home care, personal care, dairy products, and ayurvedic products. The company offers ghee, edible oils, rice, honey, household care, flour, pulses, chyawanprash, juices, spices, sugars, candy, skin care, oral care, and hair care products, as well as skimmed milk powder, and dairy products. Its products include vati and tablets, syrup, eye drop, churan, and other pharmaceutical products. It provides its products through distributors, marketing federations, and exclusive stores. Patanjali Ayurved Limited was formerly known as Patanjali Ayurved Private Limited and changed its name to Patanjali Ayurved Limited in June 2007. The company was incorporated in 2006 and is based in Haridwar, India with its registered office in New Delhi, India.

3.      Himalaya Wellness Company

The Himalaya Drug Company manufactures and markets herbal healthcare and personal care products to customers worldwide. It offers pharmaceuticals for children's, women's, men's, general, oral, and derma healthcare aspects; nutrition and animal health products; personal care products, including skin care, hair care, oral care, herbal tea, specialty, and men's care products; and wellness products. The company provides baby care products, such as pre-bath, bath, and post-bath products; and baby kits and diapers. It serves customers through its stores, as well as via online. The company was founded in 1930 and is based in Bengaluru, India with stores in India. The Himalaya Drug Company operates as a subsidiary of Himalaya Global Holdings Ltd.

Access sample report (including graphs, charts, and figures): https://univdatos.com/reports/india-ayurvedic-products-market?popup=report-enquiry

4.      Shree Baidyanath Ayurved Bhawan Private Limited

Shree Baidyanath Ayurved Bhawan Pvt. Ltd. is often referred to as Baidyanath Ayurved. This organization was founded in the year of 1917. Since then, Baidyanath has thrived as a torchbearer in the history of Ayurveda keeping intact its rich heritage reflecting traditional Indian medicine, but very much contemporarily applicable. The pride of this brand can be measured from the above 100-year experience in the health industry, making it synonymous with trust, quality, and authenticity in Ayurvedic formulations.

Baidyanath Ayurved brings an all-encompassing product line ranging from herbal remedies, and tonics, to powders, tablets, oils, and syrups. These medicines have been prepared using ancient Ayurvedic principles and tested ingredients over time, making them a complete solution to health and wellness. From digestion to immunity boosters, and from brightening skin tones to managing chronic diseases, Baidyanath medicine serves to address several health problems.

Shree Baidyanath Ayurved Bhawan Pvt. Ltd. merges traditional knowledge with advanced technology in manufacturing while ensuring the highest purity and efficacy. All facilities are state-of-the-art and standards-compliant globally, ensuring that every medication by Baidyanath has its maximum efficacy.               

5.      Charak Pharma Pvt Ltd

Charak Pharma Pvt. Ltd. produces and markets ayurvedic and herbal healthcare products for women, men, and children in India, the United States, Italy, Portugal, South Africa, Malaysia, Ukraine, Switzerland, Sri Lanka, Canada, Venezuela, Belgium, and Oman. It offers traditional pharmacopeial preparations and branded formulations. The company was founded in 1947 and is based in Mumbai, India.

Contact Us:

UnivDatos

Contact Number - +1 978 733 0253

Email - contact@univdatos.com

Website - https://univdatos.com

Linkedin- https://www.linkedin.com/company/univ-datos-market-insight/mycompany