If you have just begun to research Amazon FBA, then, firstly, you are welcome to the club. It is thrilling, promising and, yes, a bit overwhelming at moments.

And, to be blunt, there is quite a plethora of things which can go wrong when you do not know what you are doing. However, do not worry. This is the reason why the guide was here. Consider this as your neighborly FBA alarm clock. We are going to discuss some of the most frequent pitfalls that newcomers in sale can fall into and why you can avoid following their steps like a master.

You may be in the midst of getting started or already have your first product uploaded (bye the way, congrats!), but you will not want to miss this. And in case you are stumped, don t worry. Both the Amazon seller account management and the expert support and sound strategies are always available on our side at Channel Supply Experts.

Let us get started

Mistake #1 – Skipping Proper Amazon Seller Training

You wouldn’t fly a plane without some lessons first, right?

Well, selling on Amazon is the same. It might look simple, but there’s a lot going on behind the scenes. Inventory, listings, fees, performance metrics—it’s not something you wanna guess your way through.

Many new sellers jump straight in without going through any kind of Amazon Seller Training. And then they wonder why their listings get suppressed, or why ads aren’t working, or worse—why their account got flagged.

Pro Tip: Before launching, invest a little time in seller education. Use Seller University, join webinars, or work with actual Amazon Consulting Experts. It’s 100% worth it.

Mistake #2 – Thinking Listing Optimization Is Optional

You’ve got the product. Great. But how’s your listing?

Here’s the thing: If your product listing isn’t optimized, it might as well be invisible. Amazon’s algorithm won’t rank it, and customers won’t click it.

We see this all the time:

• Titles with no keywords
  
  

• Boring bullet points
  
  

• Images that look like they were taken in the garage
  
  

Your listing is your salesperson. It has to sell when you're not there. That’s where good Amazon Seller Training teaches you how to craft listings that speak to both the algorithm and the buyer.

And if writing copy or finding the right keywords makes your head spin, don't worry. We’ve got experts at Channel Supply Experts who specialize in Amazon listing optimization as part of our complete seller account management solutions.

Mistake #3 – Underestimating the Power of Amazon PPC

We understand: we get it. Advertisements are costly.

But to tell the truth without people who can see your product, people will not be able to buy it thus. Amazon PPC is the only solution to have your listing visible, particularly when you just start working.

The error that novice sellers commit is one (or the other):

• The failure to use PPC at all,

• Switching it on clueless and letting money ease down the drain

Good Amazon Seller Training will teach you how to properly construct low-risk campaigns, monitor success, and increase without being stupid. And in case you are as confused by ads as we are, our team takes full control over Amazon PPC management to make sure you do not spend money on ads wastefully.

Mistake #4 – Not Setting Up the Backend of Seller Central Properly

This one’s sneaky.

Most sellers think “Oh, I created my listing… I’m done.” But they miss stuff like:

• Backend search terms
  
  

• Category type
  
  

• Shipping settings
  
  

• Tax codes
  
  

• Brand registry
  
  

These may look boring, but they’re super important. Mess them up and you could be hurting your visibility, your margins, or even your account.

With expert Amazon seller account management, you don’t miss this stuff. We handle the backend so your business is safe, scalable, and optimized.

Mistake #5 – Ignoring Customer Feedback and Account Health

Amazon is all about customer experience. That means your feedback score, return rate, delivery times, and order defect rate matter more than you think.

If your account health drops, Amazon can:

• Suppress listings
  
  

• Limit your ad reach
  
  

• Or even suspend your account
  
  

Yes, it’s that serious.

That’s why good Amazon consulting experts always keep an eye on performance metrics. At Channel Supply Experts, we have dedicated dashboards that monitor your health 24/7—because trust us, you don’t want any surprise emails from Amazon.

Mistake #6 – Choosing the Wrong Product Based on a Gut Feeling

Ohhh this one hurts.

A lot of beginners choose a product just because “they like it.” But Amazon doesn’t care what you like. It cares about what customers are searching for.

Without market research and data, you might:

• Launch a product that’s too competitive
  
  

• Pick something seasonal
  
  

• Sell at a price that doesn’t leave enough margin after fees
  
  

Part of our Amazon Seller Training process includes teaching sellers how to find winning products—using real keyword data, trends, competition analysis, and pricing tools. Or, if you’re ready to move faster, our consulting team can even help you build a data-backed product strategy from scratch.

Mistake #7 – Not Asking for Help Early

This might be the biggest mistake of them all.

Too many sellers struggle silently. They don’t want to ask for help, thinking they can figure it all out themselves. And maybe you can. But the question is—how much time and money are you wasting in the process?

Here’s the truth:

• Amazon changes its rules constantly
  
  

• It’s competitive as heck
  
  

• Mistakes can cost you hundreds, even thousands
  
  

That’s why successful sellers either take proper Amazon Seller Training early or work with Amazon Consulting Experts who’ve already helped other sellers succeed.

And that’s exactly what we do at Channel Supply Experts. We’re not just another agency—we’re your partner in building a profitable, stress-free Amazon business.

Wrap Up: Your Quick Anti-Mistake Checklist

Here’s a little cheat sheet before we go:

✅ Take time to learn with proper Amazon Seller Training
✅ Optimize every listing with strong images and keywords
✅ Set up smart PPC campaigns, not random ones
✅ Don’t ignore your backend and account settings
✅ Monitor feedback and keep your account healthy
✅ Choose products with real data, not gut instinct
✅ Ask for expert help early—you’ll thank yourself later

Let’s Talk

If you're just getting started, or you’re stuck somewhere in the middle—you’re not alone.

Whether you need help with Amazon listing optimization, PPC ads, or complete Amazon seller account management, our team at Channel Supply Experts is ready to jump in.

And yeah, we’re real people. Real experts. We’ve helped brands scale from 0 to 7 figures. We’ve recovered suspended accounts. We’ve launched thousands of listings. And we can help you too.