How to Retain Organic ***s During a Website Re***gn?

Re***gning your website is exciting—it’s a chance to modernize your brand, improve UX, and increase conversions. But one wrong move can send your organic traffic crashing overnight.
Search engines don’t care how pretty your new ***gn is. If key SEO elements are lost, changed, or broken during the re***gn, you could lose ***s, visibility, and revenue.
Good news: this doesn’t have to happen.
With proper planning and technical care, you can re***gn your website without hurting your SEO. In fact, you can even improve it.
In this guide, we’ll show you how to retain organic ***s during a website re***gn—from pre-launch SEO audits to post-launch tracking.
Why Website Re***gns Can Hurt SEO
Let’s start with the risks.
Most traffic loss happens when a re***gn causes:
-
URL structure changes without redirects
-
Deleted or consolidated pages
-
Loss of metadata and schema markup
-
Changes to internal linking and crawl paths
-
Increased page load times
-
Mobile usability issues
-
Robots.txt or noindex errors
-
Poor migration of blog or content pages
And most of these are avoidable with proper SEO planning.
Phase 1: Pre-Re***gn SEO Planning
Before any ***gn mockups are approved, start with SEO strategy.
✅ 1. Audit Your Current SEO Performance
Use tools like Google Search Console, Ahrefs, or SEMrush to ***yze:
-
Top-*** pages by traffic and keywords
-
Top-linked pages (backlinks)
-
Mobile performance
-
Bounce rates and dwell time
-
Current sitemap structure
-
Page speed insights
Create a benchmark report—you’ll use this later to compare post-launch performance.
✅ 2. Map Out All Existing URLs
Crawl your current website using Screaming Frog or Sitebulb to get a complete list of:
-
All live URLs
-
Metadata (titles, descriptions)
-
Canonical tags
-
H1 and heading structure
-
Internal linking
Export the data into a spreadsheet. This is your SEO blueprint for the new site.
✅ 3. Plan Your URL Structure Carefully
Will your URLs change in the new ***gn?
Sometimes category names, blog slugs, or product paths are restructured. That’s fine—but you MUST plan 301 redirects from the old URLs to the new ones.
For example:
Old: /blog/seo-tips
New: /resources/seo-tips
→ Set a 301 redirect from old to new
Avoid 404s at all costs. Search engines will drop your ***s fast if they hit dead ends.
✅ 4. Retain or Improve SEO Elements
In the re***gn process, make sure you retain:
-
Unique meta titles and descriptions
-
H1 and H2 structure on each page
-
Canonical tags
-
Open Graph tags (for social sharing)
-
Alt text on images
-
Structured data (schema markup)
Tip: Don’t let your ***gner strip down your content or remove SEO sections for aesthetics.
✅ 5. Use a Staging Site for SEO Testing
Before you go live, test everything on a staging server.
Make sure:
-
Pages render correctly
-
SEO tags are visible in source code
-
Crawlability is intact
-
Noindex or disallow rules aren’t accidentally set
Use the Google Mobile-Friendly Test and Rich Results Test to validate pages.
Phase 2: During the Re***gn Process
While the site is being built or reworked, keep SEO aligned with development.
✅ 6. Optimize for Core Web Vitals
Re***gns often introduce new animations, videos, and large images—great for users, but dangerous for speed.
Use Google PageSpeed Insights or Lighthouse to track:
-
Largest Contentful Paint (LCP)
-
First Input Delay (FID)
-
Cumulative Layout Shift (CLS)
Work with your dev team to:
-
Lazy load images
-
Minify CSS/JS
-
Use next-gen formats like WebP
-
Compress everything
Fast-loading pages = better SEO + better UX.
✅ 7. Maintain Mobile Responsiveness
Mobile-first indexing is Google’s default. Make sure the re***gn works flawlessly on all screen sizes.
Don’t let important content or navigation get hidden or broken on mobile. Test mobile UX early and often.
✅ 8. Preserve Content Depth
***gners often want to “simplify” pages. But be careful—removing too much content can cost you long-tail keyword ***s.
Keep:
-
In-depth product descriptions
-
FAQs
-
Blog content
-
Testimonials
-
Internal links
***gn clean, not thin.
Phase 3: Launch SEO Best Practices
Launch day is critical for SEO. You only get one shot to roll out smoothly.
✅ 9. Implement All 301 Redirects
Your URL mapping document becomes your 301 redirect plan.
Redirect every old URL to its equivalent new page.
You can use:
-
Shopify’s URL redirects
-
WordPress redirect plugins
-
Apache or Nginx config
-
CMS-level rewrite rules
Test them in bulk with Screaming Frog or HTTP Status Checker.
✅ 10. Submit Your New Sitemap to Google
Once the new site is live:
-
Update your XML sitemap
-
Submit it in Google Search Console
-
Submit in Bing Webmaster Tools too
Also, request a crawl of your homepage and major sections using the URL Inspection Tool.
✅ 11. Check Indexation & Crawlability
Go to Search Console > Coverage Report:
-
Look for sudden spikes in “Excluded” or “Error” pages
-
Ensure your main pages are still indexed
-
Fix any crawl issues, blocked resources, or noindex tags
✅ 12. Track Keyword ***s
Use a rank tracker (like SEMrush or SERPWatcher) to compare pre/post-launch ***s.
Watch for:
-
Drops in high-value keywords
-
Missing pages or deindexed URLs
-
Unusual traffic dips in Google ***ytics
If anything drops fast, check:
-
Redirects
-
Canonical tags
-
Indexation status
-
Internal link structure
Phase 4: Post-Launch SEO Monitoring
The first 4–6 weeks after launch are critical.
✅ 13. Monitor Organic Traffic Daily
Check:
-
Google ***ytics: Organic sessions
-
Search Console: Clicks and impressions
-
Google ***s: Top pages and keyword shifts
Expect slight volatility—but not huge drops. If you see a 30–50% decline, investigate fast.
✅ 14. Fix Broken Links and Errors
Run post-launch crawls using Screaming Frog or Ahrefs Site Audit.
Fix:
-
404 errors
-
Broken internal links
-
Missing images
-
Redirect loops
These issues hurt both SEO and user trust.
✅ 15. Ask Google to Re-Crawl Key Pages
Use URL Inspection Tool to reindex your:
-
Homepage
-
Top category pages
-
Best-performing blog posts
-
Key landing pages
This helps Google understand your new structure faster.
Bonus: Use This Opportunity to Boost SEO
Re***gning your site isn’t just about preserving SEO—it’s a great time to improve it too.
Add:
-
New blog categories
-
Schema for products, reviews, and FAQs
-
Internal link silos for better crawl flow
-
Lead-gen CTAs (like email capture, discount codes)
Final Thoughts: Re***gn Smart, Not Fast
Website re***gns are a golden opportunity to refresh your brand—but if SEO is ignored, they can become your worst nightmare.
The secret to retaining ***s is simple:
Plan ahead, test thoroughly, and monitor post-launch.
Want expert support for a traffic-safe re***gn?
Check out our eCommerce Store Migration SEO Guide—a must-read resource to keep your ***s, traffic, and revenue intact during major site changes.
- Art
- Causes
- Crafts
- Dance
- Drinks
- Film
- Fitness
- Food
- Παιχνίδια
- Gardening
- Health
- Κεντρική Σελίδα
- Literature
- Music
- Networking
- άλλο
- Party
- Religion
- Shopping
- Sports
- Theater
- Wellness