The Rice Bran Oil Market was valued at approximately USD 8.55 billion in 2024 and is projected to grow at a CAGR of 10% to reach USD 18.35 billion by 2032. This growth is primarily driven by increasing consumer preference for heart-healthy, antioxidant-rich oils, the rising use of rice bran oil in cosmetics and nutraceuticals, and growing demand from Asia-Pacific and North America.

Rice bran oil is extracted from the outer layer of the rice grain, rich in essential fatty acids, gamma oryzanol, tocopherols, and other natural antioxidants. Its mild flavor, high smoke point, and balanced nutritional profile make it ideal for high-heat cooking, food processing, and dietary supplements.

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Key Market Drivers

1. Increasing Health Awareness Among Consumers
Health-conscious consumers are shifting from saturated and trans-fat-rich oils to alternatives like rice bran oil. Known for its cholesterol-lowering properties and cardiovascular benefits, rice bran oil is becoming a staple in healthy diets globally.

2. Asia-Pacific Dominance
Asia-Pacific accounted for more than 80% of the global rice bran oil market in 2023. Countries like India, China, and Japan are leading consumers, supported by high rice production, traditional use, and rising disposable incomes. Government campaigns in India promoting fortified edible oils have boosted demand further.

3. Rising Use in Nutraceuticals and Cosmetics
The cosmetic industry is increasingly incorporating rice bran oil into skincare products due to its emollient and antioxidant properties. It also plays a growing role in nutraceutical formulations, contributing to the segment's strong growth forecast.

4. Technological Advancements in Extraction
Modern solvent extraction, cold pressing, and advanced refining techniques have improved oil yield and purity, making rice bran oil more appealing to premium food and personal care brands.

5. Expansion of E-commerce and Retail Channels
Online sales are gaining momentum globally, offering wider access to rice bran oil, especially organic and specialty variants. E-commerce accounted for a significant portion of retail growth in 2023 and is expected to continue leading distribution innovation.

Market Segmentation

By Type
Refined rice bran oil dominates the global market, holding over 60% share due to its versatility and consumer preference. However, unrefined and organic variants are gaining ground, especially among niche health-conscious buyers.

By Extraction Method
Solvent extraction remains the most widely used method due to cost-efficiency. However, cold-pressed and metal-free processes are increasingly adopted for premium-grade oils.

By Application

• Food Processing: The largest application segment, with rice bran oil used in frying, baking, and packaged food production.
  
  

• Cosmetics and Personal Care: Growing at over 7% CAGR due to increased use in moisturizers, sunscreens, and anti-aging products.
  
  

• Nutraceuticals: Rising use in supplements due to high oryzanol and vitamin E content.
  
  

• Pharmaceuticals: Limited but growing use in cholesterol-lowering formulations.
  
  

By Distribution Channel

• Supermarkets & Hypermarkets: Major retail source, especially in urban markets.
  
  

• Online Stores: Fastest growing segment, offering organic, specialty, and imported variants.
  
  

• Convenience Stores: Popular in developing regions.
  
  

Regional Insights

Asia-Pacific
Asia-Pacific remains the core market due to high domestic rice production and cultural familiarity. India alone contributes a significant share, supported by strong manufacturing, export potential, and awareness campaigns for heart health.

North America
The North American market is growing steadily, with increasing consumer interest in clean-label, functional oils. U.S. and Canadian manufacturers are launching blended oils and rice bran oil–based snacks and health products.

Europe
Although a mature market dominated by olive and sunflower oils, Europe is seeing increased demand for rice bran oil in organic and specialty segments.

Latin America and Middle East & Africa
These emerging markets are adopting rice bran oil for both culinary and cosmetic applications, helped by rising incomes and health awareness.

Challenges

• Low Consumer Awareness in Non-Asian Regions: Many Western consumers are unfamiliar with rice bran oil, limiting growth in some markets.
  
  

• Raw Material Volatility: Rice production fluctuations affect bran availability, impacting oil supply and pricing.
  
  

• Competition from Alternative Oils: Olive, avocado, and sunflower oils remain strong competitors, especially in premium categories.
  
  

Emerging Trends

• Organic and Fortified Oil Development: Rising demand for organic, non-GMO, and vitamin-fortified edible oils is driving new product lines.
  
  

• Sustainable Sourcing: Rice bran is a by-product of rice milling, making its use more environmentally sustainable and aligned with circular economy principles.
  
  

• Product Innovation in Cosmetics: New anti-aging and natural skincare products use rice bran oil as a core ingredient.
  
  

• Smart Packaging and Traceability: QR codes and digital labeling offer consumers transparency around sourcing and nutrition.

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Key Players

Major players in the global rice bran oil market include:

• Marico Limited (Saffola)
  
  

• Adani Wilmar Ltd.
  
  

• Cargill Inc.
  
  

• Ricela Health Foods Ltd.
  
  

• King Rice Oil Group
  
  

• BCL Industries
  
  

• 3F Industries
  
  

• Fuji Oil Co., Ltd.
  
  

• Archer Daniels Midland (ADM)
  
  

• Bunge Limited
  
  

• Wilmar International
  
  

These companies are focusing on product innovation, geographic expansion, organic variants, and value-added applications across food, beauty, and wellness sectors.

Conclusion

The global rice bran oil market is witnessing strong growth, with rising demand across food, health, and beauty industries. With Asia-Pacific leading the way and North America emerging as a key growth region, manufacturers are investing in technology, branding, and channel expansion. By 2032, the market is expected to reach USD 18.35 billion, positioning rice bran oil as a core ingredient in the future of functional and sustainable nutrition.