In today’s fast-paced digital environment, capturing your audience’s attention within the first few seconds is not just recommended—it’s essential. That’s where the animated explainer video shines. Whether you're launching a product, clarifying a service, or driving traffic to a campaign, explainer videos deliver your message clearly, quickly, and with flair.

With new trends such as 2D cel animation, the rise of top motion design studios, and the strategic location of leading animation studios in Ontario, explainer videos have evolved from simple cartoons into powerful storytelling tools. This article explores why animated explainer video s are a must-have in 2025, how much they typically cost, and what styles and studios are leading the charge.

What Is an Animated Explainer Video?

An animated explainer video is a short, engaging video—typically 60 to 90 seconds long—that explains a business idea, product, or service using compelling visuals, animation, and narration. These videos simplify complex information and make it easy for audiences to understand and act on.

In 2025, explainer videos are used across platforms, including websites, landing pages, social media, and internal training. Their flexible format and high ROI make them a top marketing asset for businesses of all sizes.

The Growing Popularity of Animated Explainers in 2025

So, why are animated explainers more popular than ever?

• Visual Learning: Research shows that people retain 95% of a message when it's watched in a video versus only 10% when reading text.

• Short Attention Spans: With the average attention span down to 8 seconds, explainer videos communicate key messages fast.

• Mobile Optimization: Mobile users prefer watching short videos over scrolling through text-heavy pages.

• Search Engine Boost: Websites with video are 53x more likely to rank on the first page of Google search results.

As a result, animated explainers are no longer “nice to have”—they’re essential to any smart marketing strategy.

Why 2D Cel Animation Is the Secret Sauce

Among the many animation styles available, 2D cel animation is making a big comeback. Originally used in traditional cartoons, cel animation involves drawing each frame by hand or digitally to create a fluid, artistic effect.

Why 2D Cel Animation Works for Explainers:

• Authenticity: It gives your brand a handcrafted, nostalgic vibe that connects emotionally with viewers.

• Unique Visuals: Unlike generic templates, cel animation allows complete creative freedom.

• Brand Storytelling: Ideal for storytelling-heavy content, such as origin stories, values, and mission-driven videos.

In 2025, more top motion design studios are integrating cel-style animation to deliver bespoke explainer videos that break away from the "cookie-cutter" corporate mold.

How Much Does Animation Cost in 2025?

One of the most common questions marketers ask is: how much does animation cost for an explainer video?

The answer depends on several factors:

• Animation Style: 2D cel animation, 3D, motion graphics, or whiteboard

• Video Length: A 30-second video costs significantly less than a 2-minute one

• Script Complexity: Detailed concepts may require more design and visual storytelling

• Studio Location and Reputation

Average Pricing in 2025:

Keep in mind, while you can find freelancers or DIY tools for under $1,000, these often result in low-quality output that reflects poorly on your brand. For long-term ROI, professional production is worth the investment.

Why Animation Studios in Ontario Are Leading the Pack

If you’re looking for the best value and quality, animation studios in Ontario have carved out a niche as leaders in explainer video production. These Canadian studios are not just cost-effective—they’re creatively driven, technically advanced, and strategically positioned to serve a global market.

What Makes Ontario Studios Stand Out?

• 🎨 World-Class Talent: Many animators are trained in top Canadian schools known for animation excellence.

• 🎥 Diverse Style Capabilities: From cel animation to high-end 3D and hybrid animation formats.

• 💼 Business-Focused Strategy: Studios often employ marketing teams alongside animators to ensure your message aligns with your business goals.

• 🌎 Global Clientele: Serving clients from the U.S., Europe, and Asia with scalable production and cultural adaptability.

Notable Ontario studios often appear on lists of the top motion design studios worldwide, known for pushing creative boundaries while maintaining business relevance.

How to Choose the Right Studio for Your Explainer

With so many options available, how do you pick the right partner for your explainer video?

Look for:

• Portfolio Diversity: Ensure they have examples similar to your industry or animation style.

• Client Reviews: Testimonials and case studies speak volumes about reliability and results.

• Style Flexibility: Do they offer 2D cel animation, motion graphics, and custom options?

• Marketing Integration: Top studios help refine your message, script, and CTA—not just the visuals.

Animation studios in Ontario often bundle these services together, making them an attractive one-stop shop for businesses looking to launch with impact.

Tips to Maximize Your Animated Explainer Video

Want to get the most from your investment? Here’s how:

1. Start With a Strong Script – Your story is the backbone. Work with scriptwriters who understand your audience.

2. Keep It Short and Sharp – The ideal length is 60–90 seconds. Focus on benefits, not features.

3. Add a CTA (Call to Action) – Don’t leave viewers guessing. Tell them exactly what to do next.

4. Repurpose Your Video – Use it on landing pages, email campaigns, social media, and sales decks.

Final Thoughts

In 2025, the businesses thriving online are the ones that can communicate clearly and connect emotionally—fast. That’s why an animated explainer video is one of the smartest marketing investments you can make. By leveraging timeless techniques like 2D cel animation, working with top motion design studios, and tapping into the creative power of animation studios in Ontario, you’ll not only explain your value—you’ll elevate your brand.

Whether you're a startup introducing your first product or an enterprise refreshing your brand voice, explainer videos are no longer optional—they’re essential. Just remember: the cost of animation is far outweighed by the cost of being misunderstood or ignored.