The MENA Plant-Based Food Market was valued at USD 977.20 million in the year 2022 and is expected to grow at a strong CAGR of around ***9% during the forecast period. In recent years, the MENA region has witnessed a remarkable shift in dietary preferences, with an increasing number of consumers opting for plant-based alternatives over traditional animal-derived foods. This dietary transformation reflects a growing awareness of health, environmental, and ethical concerns among MENA residents. As a result, the MENA plant-based food market has experienced significant growth, driven by the rising demand for healthier, more sustainable, and cruelty-free food options.

Plant-Based Food Demand in MENA:

The demand for plant-based foods in the MENA region has surged in response to various factors. With an increasing emphasis on health and wellness, consumers are seeking nutritious alternatives to meat and dairy products. Additionally, heightened environmental awareness has led many individuals to reduce their consumption of animal-based foods in favor of more sustainable plant-based options. Furthermore, ethical considerations regarding animal welfare have prompted a shift towards cruelty-free diets. These trends have culminated in a burgeoning demand for plant-based foods across the MENA region, creating a lucrative market opportunity for businesses in the plant-based food industry.

Applications:

The applications of plant-based foods in the MENA region are diverse and multifaceted. From meat alternatives like plant-based burgers and sausages to dairy alternatives such as almond milk and soy yogurt, there is a wide range of plant-based products available to cater to different dietary preferences and culinary traditions. Plant-based snacks, condiments, and desserts are also gaining popularity among consumers looking for convenient and delicious plant-based options. Furthermore, the versatility of plant-based ingredients allows for the creation of innovative and culturally relevant dishes that appeal to a diverse consumer base in the MENA region.

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Cost:

One of the common misconceptions about plant-based foods is that they are more expensive than their animal-based counterparts. However, this perception is gradually changing as the plant-based food market in the MENA region continues to evolve. With advancements in food technology and increasing economies of scale, the cost of producing plant-based foods has decreased significantly in recent years. Additionally, as consumer demand for plant-based options grows, manufacturers can invest in more efficient production methods, further driving down costs. As a result, plant-based foods are becoming increasingly affordable and accessible to a wider range of consumers in the MENA region, contributing to the continued growth of the market.

Figure 2: *** of the total consumer spending on restaurants & hotels in MENA by country in 2020.

Manufacturing:

The manufacturing process of plant-based foods in the MENA region involves a combination of traditional methods and modern food technology. Local and international companies alike are investing in research and development to create innovative plant-based products that meet the tastes and preferences of consumers in the region. This includes experimenting with different plant-based ingredients, flavors, and textures to replicate the sensory experience of animal-derived foods. Additionally, collaborations with local farmers and suppliers ensure a steady and sustainable supply of plant-based ingredients for manufacturing. As the demand for plant-based foods continues to grow, manufacturers in the MENA region are poised to play a key role in driving innovation and shaping the future of the plant-based food market.

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Recent Developments/Awareness Programs: - Several key players and governments are rapidly adopting strategic alliances, such as partnerships, or awareness programs for the treatment: -

·      For instance, in 2023, the Kingdom announced the development of a USD 10 billion action plan to boost domestic production, diversify and localize food sources, and reduce dependence on imports.

·      For instance, In December 2022, ADAFSA partnered with ‘ne’ma’ – the National Food Loss and Waste initiative in the UAE, to work on developing a national baseline for measuring food loss and waste, which is in line with the National Food Security Strategy’s goal to reduce food loss and waste by 50% by 2030.

Conclusion: -

In conclusion, the MENA plant-based food market represents a dynamic and rapidly expanding sector that is driven by changing consumer preferences and evolving dietary trends. With a growing demand for healthier, more sustainable, and ethically sourced food options, the plant-based food market in the MENA region is poised for continued growth and innovation. As businesses and consumers alike embrace the benefits of plant-based eating, the MENA region has the potential to become a global leader in the plant-based food industry, contributing to a healthier, more sustainable future for all.

Key Offerings of the Report

Market Size, Trends, & Forecast by Revenue | 2023−2030.

Market Dynamics – Leading Trends, Growth Drivers, Restraints, and *** Opportunities

Market Segmentation – A detailed ***ysis by Product Type, Source, and Distribution Channel

Competitive Landscape – Top Key Vendors and Other Prominent Vendors

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