As per their “MENA Tahini Market” report, the global market was valued at USD 127.54 million in 2022, growing at a CAGR of 5.2 % during the forecast period from 2023 - 2030 to reach USD billion by 2030. 

Tahini, a creamy paste made from ground sesame seeds, has long been a staple in Middle Eastern and Mediterranean cuisines. However, recent years have witnessed a surge in its popularity, both within the MENA (Middle East and North Africa) region and globally. As consumers become increasingly health-conscious and adventurous with their culinary choices, the MENA tahini market is experiencing a renaissance, driven by evolving trends and preferences. This article explores the latest trends shaping the MENA tahini market and provides insights into its growth trajectory.

Growing Health Consciousness:  

One of the most prominent trends driving the MENA tahini market is the growing emphasis on health and wellness. Tahini is revered for its nutritional richness, boasting high levels of essential nutrients such as calcium, protein, and healthy fats. As consumers become more aware of the importance of incorporating nutrient-dense foods into their diets, tahini has emerged as a popular choice for health-conscious individuals seeking wholesome and nourishing options.

Moreover, tahini's natural properties, such as being gluten-free and vegan-friendly, align with prevailing dietary trends, making it an attractive option for a diverse range of consumers, including those with specific dietary restrictions or preferences. This increased awareness of the health benefits of tahini has led to a surge in its consumption, both as a standalone product and as a versatile ingredient in various culinary applications.

Diversification of Applications:

Traditionally known for its role in classic Middle Eastern dishes like hummus and baba ganoush, tahini is now being embraced in a diverse array of culinary creations. Chefs and home cooks alike are experimenting with tahini in innovative ways, incorporating it into sauces, dressings, desserts, and even beverages. Its rich, nutty flavour and creamy texture add depth and complexity to dishes, enhancing both Savory and sweet profiles.

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In the MENA region, tahini is increasingly being used as a key ingredient in fusion cuisine, marrying traditional Flavors with modern techniques and ingredients. For example, tahini-infused salad dressings, tahini-marinated meats, and tahini-based desserts are gaining popularity in upscale restaurants and trendy eateries across the region. This diversification of applications not only expands tahini's market reach but also positions it as a versatile pantry staple for culinary enthusiasts seeking to elevate their cooking repertoire.  

Rise of Artis*** and Specialty Varieties:

While tahini has been a pantry staple in many households for generations, there is a growing demand for artis*** and specialty varieties that offer unique flavors and premium quality. Artis*** tahini producers are gaining traction in the MENA region, leveraging traditional production methods and high-quality sesame seeds to create small-batch tahini with distinct flavour profiles. Consumers are increasingly seeking out tahini made from heirloom or organic sesame seeds, as well as varieties that are stone-ground for a smoother texture and richer flavour. Additionally, flavoured tahini blends, such as those infused with herbs, spices, or citrus zest, are gaining popularity among discerning consumers looking to add a creative twist to their dishes.

Furthermore, specialty tahini products, such as black tahini made from black sesame seeds or hulled tahini for a milder flavour profile, are capturing the attention of food enthusiasts seeking novel culinary experiences. This rise of artis*** and specialty tahini varieties reflects a broader trend towards premiumization and artis*** craftsmanship in the food industry, where consumers are willing to pay a premium for quality and authenticity.

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Expansion of Export Markets:

The increasing popularity of tahini on the global stage has opened up new opportunities for MENA-based producers to expand their export markets. With its growing reputation as a versatile and nutritious superfood, tahini has found its way onto the shelves of grocery stores, specialty food stores, and online marketplaces worldwide.

Countries outside the MENA region, particularly in Europe, North America, and Asia, are embracing tahini as a versatile ingredient in both traditional and fusion cuisine. Tahini's growing presence in mainstream grocery stores and its incorporation into popular food trends like plant-based diets and Mediterranean cuisine have fueled its demand in export markets.

Furthermore, the rise of e-commerce platforms has made it easier for consumers around the world to access authentic MENA tahini products directly from producers, bypassing traditional distribution channels. This direct-to-consumer approach allows tahini producers to reach a broader audience and build brand loyalty by offering a convenient and transparent shopping experience.

***s in Sustainability and Traceability:

The disruption caused by the COVID-19 pandemic has underscored the importance of supply chain resilience and localization in the MENA surface disinfectant market. Amid global supply chain disruptions and logistical challenges, businesses are reevaluating their sourcing strategies and supply chain networks to mitigate risks and ensure continuity of operations. There is a growing trend towards localized manufacturing and production of surface disinfectants within the MENA region, driven by factors such as reduced lead times, enhanced quality control, and geopolitical stability. By leveraging local resources, expertise, and infrastructure, manufacturers can strengthen supply chain resilience, minimize dependency on external suppliers, and respond swiftly to market dynamics and consumer preferences.

Conclusion

The MENA tahini market is experiencing a period of unprecedented growth and innovation, driven by evolving consumer preferences, culinary trends, and sustainability considerations. From its humble origins as a traditional ingredient in Middle Eastern cuisine, tahini has evolved into a versatile superfood with global appeal.

As consumers continue to prioritize health, flavour diversity, and ethical sourcing, the demand for premium-quality tahini is expected to soar. Producers who embrace innovation, sustainability, and authenticity will be well-positioned to capitalize on the opportunities presented by this thriving market and shape the future of tahini consumption both regionally and internationally. According to the UnivDatos growing health concerns will drive the global scenario of tahini market.

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