Cycle Tourism Market has rapidly developed in the recent past due to the demand of the customers to travel Green, Active, and Authentic. Over time, many key players in the market have made several acquisitions announced in 2023, along with new products, which indicates the potential for cycling-based vacations. Such changes concern further differentiation of cycling opportunities and globalization of touring possibilities, enabling travelers to choose more innovative and appealing ways of exploring the world by cycling.

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Ride & Seek announces entering the Japanese market with the acquisition of Cycle Japan.

In July 2023, one of the world’s largest cycle tourism providers, Ride & Seek, took a big step in expanding its portfolio when it announced its acquisition of Japanese bicycle tour company Cycle Japan. With this acquisition, Ride & Seek can add new ***s to its list of services while introducing an exciting brand of motorcycling tours in Japan – a country with deep culture and beautiful landscapes. The new partnership will provide visitors with an elongated Samurai Tour with cycling as well as a night stay in Japan’s traditional inns known as Ryokan and visiting historical sites associated with the Samurai. Given that Japan brings a very specific set of natural, historical, and cultural components to the table, Ride & Seek can meet the rising global trend of cultural cycling tourism in a highly specialized manner. This strategic acquisition represents the company’s focus on the extensive service offered to give bicycle lovers more opportunities to travel to popular and unexplored places across the globe.

Company Expanding Its Italy Operations Buys Inspired Italy

Looking back at the year 2023 January the Active Travel Group further expansion by buying the bicycle-related business of Inspired Italy which is an adventure operator focusing on Tuscany and Umbria only. Thus, the owner of the Active Travel Group, which already has the brands Cycling for Softies and BSpoke Tours, has even more weight behind its cycling activities in Italy, one of the most ***rable locations for bike tourism. Cycling lovers are especially going to enjoy Tuscany and Umbria with their beautiful hills’ vineyards and picturesque villages. With this acquisition, Active Travel Group has extended its business presence in the United Kingdom, France & Italy — thus making Active Travel Group a major European cycle tourism company. This way, it expands the appeal of cycling services in these famous territories and attracts tourists in search of an active, yet leisurely way to discover interesting territory of Italy.

Intrepid Travel Launches New U.S. Adventure Packages with Cycling and Walking

Another big step for cycling tourism was in December 2022, when Intrepid Travel, a world-famous global adventure travel company, announced new adventure travel products in the United States. These packages are intended to include cycling and walking as well as sightseeing feeding, and thus, provide a holistic approach to experiencing the cultures of the ***. The new activities are in line with Intrepid’s plans for diversifying its range of active ground travel experiences which combine physical activities with true cultural encounters. Intrepid Travel’s inclusion of cycling and walking in its U.S. adventure tours reflects a trend of offering tours that incorporate physical activity with access to local food, history, and landmarks in a way that is sustainable and exciting. Another trend seen is that tourists are increasingly seeking to go beyond leisurely tourist visits to sites of interest, but rather seek to engage with the end locations in new and personal ways.

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Conclusion

This is why such modern players as Ride & Seek, Active Travel Group, Intrepid Travel, and others are constantly making acquisitions and providing new products. The above trends are emblematic of the increasing need for uniqueness, *** interactivity, and healthy interaction with the environment in the tourism sector. New operators are entering new geographic areas and offering new packages that should sustain market growth and give cyclists access to more of the world’s sights and sounds, one cycle at a time.