Gen Z marketing strategies focus on authenticity, personalization, and purpose-driven storytelling. This generation values brands that align with their beliefs, embrace diversity, and communicate through relatable, short-form content. Successful campaigns leverage platforms like TikTok, Instagram Reels, and YouTube Shorts, using creators and micro-influencers to build genuine connections. Interactive formats such as polls, memes, and challenges keep engagement high. Brands that prioritize transparency, sustainability. https://www.youngurbanproject.com/gen-z-marketing-strategies/