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The Cultural Impact of Sports: A Shared Story Still Being Written
When I talk to fans from different countries, I’m reminded that sports communicate emotion without translation. A goal, a buzzer-beater, or a record-breaking sprint elicits the same gasp in Seoul, São Paulo, or Seattle. This universal connection makes sport one of the few cultural forces capable of uniting—and dividing—at global scale. But how do we sustain that unity...
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