B2B marketing trends are rapidly evolving, driven by digital transformation and changing buyer expectations. Businesses are focusing on personalization, AI-driven automation, and data-backed strategies to engage decision-makers effectively. Account-based marketing (ABM), thought leadership, and video content are gaining momentum to build trust and authority. Social selling and LinkedIn outreach continue to dominate for lead generation, while sustainability and purpose-driven branding influence purchasing decisions. https://www.youngurbanproject.com/b2b-marketing-trends-in-2025/