Branding and Marketing: Building Identity and Driving Growth

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2025-09-07 15:26:24

In today’s competitive business world, branding and marketing go hand in hand to shape how customers perceive a company and interact with its products or services. While both terms are often used interchangeably, they serve distinct yet interconnected purposes. Branding establishes a company’s identity, while marketing communicates that identity to the right audience to build...

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