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Personalized Nutrition Gains Traction in the U.S. Dietary Supplements Landscape
The U.S. dietary supplements market, valued at USD 67.09 billion in 2024, is projected to grow at a compound annual growth rate of 7.9% from 2025 to 2034, driven by sustained consumer demand for preventive health solutions, rising chronic disease prevalence, and an aging population. As the largest national market globally—accounting for over 40% of worldwide supplement sales—the...
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