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Gen Z and Millennials in Korea: Digital Natives Shaping Supplement Purchasing Behavior
The South Korea dietary supplements market, valued at USD 4.15 billion in 2024, is projected to grow at a compound annual growth rate of 10.7% from 2025 to 2034, driven by evolving consumer preferences, scientific advancements, and the segmentation of health needs across age, gender, and lifestyle cohorts. This expansion is being channeled through distinct product and application-based...
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