Europe Rice Market Size, Forecast, Share Analysis and Outlook Report 2025

MARKET OVERVIEW

The Europe rice market size reached USD 760.0 Million in 2024 and is anticipated to reach USD 1,010.0 Million by 2033, growing at a CAGR of 2.8% during the forecast period 2025-2033. This growth is driven by increasing consumption of rice as a healthier alternative to wheat, alongside rising demand for exotic and premium-quality rice varieties such as Basmati and Jasmine across Europe. Domestically, rice consumption was approximately 2.8 Million Tons with EU production at 1.8 Million Tons and imports around 1.2 Million Tons.

STUDY ASSUMPTION YEARS

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Year/Period: 2025-2033

EUROPE RICE MARKET KEY TAKEAWAYS

• Current Market Size: USD 760.0 Million in 2024
• CAGR: 2.8% during 2025-2033
• Forecast Period: 2025-2033
• Italy is the largest rice producer in Europe, accounting for nearly half of total EU output, mainly from the fertile Po Valley.
• Spain consumes the most rice, driven by culinary traditions like paella, with higher per-capita consumption.
• Valencia, Spain, is noted as the rice capital of Europe, recognized for its extensive rice cultivation and culinary heritage.
• Basmati is the most popular rice variety in Europe due to its aromatic quality and versatility in international cuisines.
• The market is witnessing increasing demand for specialty and aromatic rice varieties including Basmati and Jasmine.

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MARKET GROWTH FACTORS

Europe rice market is expected to expand, due to rice being recognized as an alternative healthy substitute to wheat by health-conscious consumers. The domestic rice consumption rate in Europe is estimated to be 2.8 Million Tons. Produce is estimated at 1.8 Million Tons and imports at 1.2 Million Tons, reflecting a change in demand as rice becomes a culturally important staple in the EU food system, and driving the growth of the rice product category.

European consumers find Basmati rice and Jasmine rice as interesting exotic premium quality varieties. The Europe Basmati rice market is expected to grow because consumers demand ethnic tastes in Asian and Middle Eastern cuisine. Local importers and distributors with interest in this segment develop supply chains for certified aromatic types to ensure traceability.

Products for convenience, such as prewashed, parboiled and microwavable rice, are becoming more popular in Europe in line with the increasingly fast pace of life and demand for time saving products. Packaging innovation designed around convenience to the consumer is also becoming more popular as products are designed for portion control. Furthermore, rice varieties have become more accessible online and through alternate markets, expanding consumer choice further yet.

MARKET SEGMENTATION

Product Type:

• Regular: Traditional rice varieties that form the staple consumption base in Europe.
• Aromatic: Includes premium and exotic varieties known for unique flavors and aromas such as Basmati and Jasmine.

Type:

• Red Rice
• Arborio Rice
• Black Rice
• Grain Fragrance Rice
• Brown Rice
• Rosematta Rice
• Grain Parboiled Rice
• Sushi Rice
• Others

These types cover conventional and specialty rice varieties, catering to diverse culinary applications and preferences.

Grain Size:

• Long Grain: Characterized by slender grains, valued for distinct texture and flavor.
• Medium Grain: Intermediate size, commonly used in various recipes.
• Short Grain: Typically stickier varieties used in specific dishes.

Distribution Channel:

• Offline Stores: Traditional retail outlets including supermarkets and specialty shops.
• Online Stores: E-commerce platforms providing broad and convenient rice selections.

Application:

• Food: Primary use in human consumption across culinary cultures.
• Feed: Use in animal feed production.
• Others: Various industrial and non-food applications.

Country:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

A comprehensive country-level analysis is included, highlighting major markets within Europe.

REGIONAL INSIGHTS

Italy stands as the dominant rice producer in Europe, accounting for nearly half of the total EU output, with its fertile Po Valley supporting extensive cultivation of varieties like Arborio and Carnaroli. Spain is the leading consumer of rice, largely due to traditional dishes such as paella, maintaining higher per-capita consumption than northern countries. Valencia in Spain is recognized as the cultural and culinary rice hub of Europe, known as the rice capital. These regional distinctions shape production and consumption patterns significantly.

RECENT DEVELOPMENTS & NEWS

In June 2025, the EU-funded BIOARC Project was launched to convert agricultural residues, including rice from Italy, into bio-based, fire-resistant construction materials. This initiative aligns with the European Green Deal and goals for regenerative architecture, linking agricultural outputs with sustainable building innovation, thereby enhancing resource utilization and environmental sustainability within Europe.

COMPETITIVE LANDSCAPE

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.