Custom Nutrition Plans Driving the Market Forward

Market Size and Forecast

The Precision Nutrition Market is emerging as a dynamic and high-potential segment within the broader nutrition and wellness industry. Precision nutrition refers to tailored dietary guidance, supplements, nutrigenomics and digital platforms that align with an individual’s genetic makeup, metabolic profile, gut microbiome, lifestyle and health goals. As consumers increasingly expect personalized health solutions rather than “one size fits all” approaches, nutrition providers and technology firms are pivoting accordingly. Early adopters include those managing weight, metabolic disorders, sports performance and general wellness, but the scope is widening across preventive healthcare, chronic disease management and consumer wellness programmes.

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According to DataM Intelligence, Precision Nutrition Market size reached US$ 6.78 billion in 2024 and is expected to reach US$ 22.82 billion by 2032, growing with a CAGR of 16.38% during the forecast period 2025-2032. 

The leading segment within the market is the technology-driven service platforms such as biomarker testing, AI-driven dietary analytics and digital nutrition apps while the geographical region leading the market is North America, owing to high consumer health awareness, strong infrastructure in genomics and biomarkers, and well-established wellness and preventive health markets. Key growth drivers include rising incidence of lifestyle diseases (obesity, diabetes), consumer demand for personalization and digital health tools, advances in genomics and metabolomics, and increased investment by nutrition and wellness companies into tailored solutions.

Industry Recent Developments: United States

In the United States, major players are expanding service offerings and leveraging digital platforms to scale personalized nutrition. For example, leading firms have launched AI-enabled mobile applications that integrate genetic test results, microbiome analysis and lifestyle data to deliver meal plans, supplement recommendations and metabolic insights.

 At the same time, partnerships between nutrition tech companies, wearable device firms and health systems are creating integrated ecosystems for delivering precision nutrition at scale. Further, consumer subscription models for personalized supplements and meal-plan services are proliferating, reflecting a shift from commodity supplements toward value-added, individualized solutions.

Industry Recent Developments: Japan

Japan is emerging as an important growth market for precision nutrition, with local firms and global entrants tailoring offerings to Japanese consumer behaviour, dietary culture and regulatory environment. Recent launches in Japan include precision nutrition platforms that combine wearable tracking, nutritional counselling and microbiome-based feedback, specifically designed for the Japanese market. 

M&A activity and strategic alliances are also increasing in the region, as Japanese food and supplement companies seek to move up the value chain by integrating nutrigenomics and digital wellness services.

FDA Approvals (2025)

In 2025, regulatory attention on nutrition-tech and personalized dietary interventions is intensifying. While the primary focus remains on dietary supplements rather than full therapeutic approvals, several precision nutrition platforms have gained clearance or favourable regulatory classification from the U.S. Food & Drug Administration (FDA) as digital health tools or wellness applications.

 Some genetic-testing companies offering nutrition-based recommendations have been cleared as clinical decision-support tools under FDA guidance, enabling greater integration into healthcare workflows. Additionally, newer devices and wearables that monitor metabolic biomarkers or glucose responses linked to dietary plans have secured regulatory pathways, further legitimising precision nutrition as a credible health service rather than just consumer wellness.

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Regulatory Approvals / Major Regulatory Decisions (2025)

Beyond the United States, regions such as Europe and Asia are updating regulatory frameworks to recognise precision nutrition interventions, especially those tied to biomarker-based diagnostics, digital therapeutics and consumer health platforms. In 2025, several regulatory bodies released draft guidelines on health claims for personalized nutrition products – requiring stronger evidence linking genetic/biomarker data to dietary outcomes. Moreover, standards for data security, privacy (particularly for genomic and microbiome data) and interoperability of health data have gained regulatory focus, which affects precision nutrition providers relying on data-driven service models.

Mergers & Acquisitions (2025)

The precision nutrition market is seeing active consolidation and strategic acquisitions. In 2025, multiple high-profile acquisitions occurred where traditional supplement or nutrition firms acquired start-ups specialising in AI-driven dietary analytics, microbiome testing or bespoke supplement manufacturing. These deals reflect a strategic shift toward end-to-end solutions from data capture (genomic/biomarker) to service delivery (diet plans, monitoring) to fulfillment (custom supplements or meal kits). The M&A activity both accelerates innovation and raises barriers to entry for newcomers, while enabling established players to scale quickly and integrate digital, data-driven offerings.

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Major Key Players

Some of the key players shaping the precision nutrition market include:
• Viome Life Sciences
• Thorne HealthTech
• Habit
• DayTwo
• Nutrigenomix
• InsideTracker
• Persona Nutrition
• Xcode Life
• 23andMe

These firms vary from genetic testing and microbiome companies to full-stack digital nutrition platforms and custom supplement manufacturers reflecting the breadth of the precision nutrition ecosystem.

Segments Covered in the Growth Factors Market

By Type:

Epidermal Growth Factor (EGF)
Platelet-Derived Growth Factor (PDGF)
Fibroblast Growth Factor (FGF)
Vascular Endothelial Growth Factor (VEGF)
Nerve Growth Factor (NGF)
Insulin-like Growth Factor (IGF)
Transforming Growth Factor Beta (TGF-β)

By Application:

Oncology and Cancer Therapy
Dermatology and Wound Healing
Cardiovascular Disorders
Neurological Disorders
Orthopedic and Musculoskeletal Applications
Regenerative Medicine
Biotechnology and Pharmaceutical Research

By Source:

Human and Animal Derived
Recombinant Growth Factors
Synthetic Growth Factors

By End User:

Hospitals and Clinics
Biotechnology and Pharmaceutical Companies
Academic and Research Institutes
Contract Research Organizations (CROs)

By Region:

North America
Europe
Asia-Pacific
Latin America

Middle East & Africa
Regional Analysis for Growth Factors Market

Regionally, North America remains the largest market for precision nutrition thanks to high healthcare spending per capita, advanced genomic/biomarker infrastructure, consumer willingness to pay for personalized wellness, and mature digital health ecosystems. Asia-Pacific, however, is forecast to post the highest growth rate, driven by rising disposable incomes, increasing health literacy, expansion of e-commerce and digital health platforms, and growing recognition of preventive health. 

Europe remains significant too, backed by strong regulatory frameworks and nutrigenomics research hubs. Latin America and Middle East & Africa present emerging opportunities, albeit with longer paths to maturity due to lower awareness, regulatory complexity and infrastructure gaps.

Chapter Outline:

⏩ Market Overview

Introduces the precision nutrition industry, defining its scope, size, and importance in modern healthcare.
Provides foundational facts, market valuation, and the factors driving rapid adoption.

⏩ Market Landscape

Analyzes key trends, technologies, and innovations shaping the competitive environment.
Covers market dynamics, digital transformation, and consumer behavior shifts toward personalization.

⏩ Companies Profiles

Highlights major players and their strategic approaches in genomics, supplements, and digital nutrition.
Explores innovations, partnerships, and product advancements defining market leadership.

⏩ Market Outlook by Region

Breaks down regional performance, focusing on leading and emerging markets globally.
Examines economic, technological, and demographic factors influencing regional growth.

⏩ Market Segments

Outlines the market by technology, application, and end-user categories for clear understanding.
Emphasizes the role of genomics, digital platforms, and custom supplement models in growth.

⏩ Market Forecast

Presents quantitative analysis with size, CAGR, and projected market scenarios through 2032.
Evaluates base, optimistic, and conservative forecasts to guide investment and strategy.

⏩ Research Findings

Summarizes major insights on consumer adoption, innovation patterns, and key success drivers.
Identifies market opportunities, challenges, and future directions for stakeholders.

⏩ Conclusion: Wraps up with actionable takeaways and strategic recommendations for businesses and investors.

Conclusion

In conclusion, the precision nutrition market stands at a transformative juncture. The opportunity for nutrition companies, healthcare providers, digital health platforms and supplement manufacturers is substantial. Success will depend on delivering truly personalized, evidence-based nutrition services that integrate genetic, biomarker and lifestyle data; utilising digital platforms to scale; navigating evolving regulatory landscapes; and forming strategic alliances across tech, healthcare and wellness sectors. For organisations poised to innovate at this intersection of genetics, nutrition, data and consumer health, precision nutrition offers a route to meaningful growth and the potential to redefine how individuals manage their health through nutrition.