According to the UnivDatos , High internet and smartphone penetration, along with growing demand for localized Spanish-language content would drive the Mexico Over the Top (OTT) market. As per their “Mexico Over the Top (OTT) Market” report, the market was valued at USD 1,424.7 Million in 2024, growing at a CAGR of about 11.2% during the forecast period from 2025 - 2033 to reach USD Million by 2033.

Over-the-Top (OTT) market means people are able to stream videos directly to their screens without the need for cable or satellite TV networks. Yet, this also applies to pay-to-view SVOD, ad-supported AVOD, and pay-per-view situations. Because of higher penetration of superfast internet and more smartphones among residents in urban and suburban areas, as well as changing what consumers want, the market is growing fast. More people from the middle class spending their incomes on entertainment services drive demand for streaming, while more Spanish films help broaden the platform’s market and involve viewers more

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The Growing Demand for Mexico Over the Top (OTT)

An increasing number of Mexican people are choosing Over the Top (OTT) since they are tech-savvy, get good Internet service, and like on-demand entertainment. Being able to use the internet and phones easily, people enjoy using digital streaming over cable, since it’s simpler and gives them more to watch. The increase in market is due to major brands advertising, Spanish-language shows, and partnerships with local distribution channels that help them attract more viewers. Many urban and semi-urban residents in Mexico now watch content on mobile devices, which causes the OTT industry to move forward during the forecast period.

Latest Trends in the Mexico Over the Top (OTT) Market

The Mexico Over the Top (OTT) market is witnessing several emerging trends. Here are some of the key trends shaping the market:

Mobile-First Consumption

The interesting part of Mexican OTT is that viewers mostly watch shows and movies on their mobile phones. In 2024, a large majority of Mexican users will be streaming content from their mobile phones, so mobile is the main platform. One of the major drivers is that Mexicans have obtained lower-cost mobile data with the help of 4G and 5G, which has greatly contributed to this transition. Netflix, Vix, and YouTube have made it possible for people to download and play their shows offline as well, experience adaptive streaming, and pay for subscriptions from their mobile devices. Most of the viewing on OTT platforms is done by people aged 18 to 34, which makes mobile their main choice. Experts are predicting that more than 100 million people will use smartphones by the year 2026, which could lead to greater attention on mobile-based OTT services.

Emphasis on Localized Content

The demand for local Spanish-language programming has greatly increased viewers’ loyalty and their level of engagement. For this reason, top OTT players are investing a lot in creating content specifically for Mexico. As an example, Netflix is devoting more than USD 1 billion to making original Mexican productions between 2022 and 2026, in order to increase its influence in the market and rival local TV stations. Trending shows from Mexico, such as Luis Miguel: The Series, La Casa de las Flores, and Oscuro Deseo, have become extremely popular in Latin America. Likewise, Vix+ from TelevisaUnivision is speeding up its production of Spanish-language titles and has previewed 70 original series and films for 2024.

Rise of Ad-Supported Models

Even though subscription services are still the most used, AVOD services are gaining greater popularity. Due to rising prices and too many subscriptions, free things with ads now seem like an attractive solution to those watching their wallets. The popularity of Tubi, Pluto TV, and Roku Channel in Mexico has increased a lot. In 2024, Tubi was able to offer Premier League matches to viewers, which led to millions of new users and boosted AVOD’s role in sports entertainment. It makes things simpler for customers and gives companies aiming at smaller groups good advertising opportunities. As per Statista, the AVOD channel in Mexico is predicted to have a 20.1% growth rate, faster than the SVOD in picking up users.

Strategic Partnerships and Investments

Teamwork between the international and Mexican production industry is bringing new changes to television. In particular, Netflix is working with Estudios Churubusco and aims to help the Mexican film industry. Because of these partnerships, video creation is simplified, the budget is lowered, and the culture remains protected. Also, the inclusion of Spanish channels from TV Azteca on Samsung TV Plus through OTTera shows that they both plan to widen their reach into different markets by relying on smart TVs and devices. With better equipment, centers, and AI for localization, it is now easier to get quality content delivered fast.

Diversification of Revenue Models

As OTT is growing in Mexico, platforms need to find new ways to earn profits in line with what users are looking for and the current trends in the economy. Nowadays, cable TV services let people watch their channels either ad-free or with commercials by subscribing. In late 2023, ad-supported Disney+ became available in Mexico, offering customers a low price and another business opportunity for Disney with advertising. Viewing or renting shows or performances has grown popular, and TVOD is the method many platforms now rely on for such releases. More services and options are also available on TV, thanks to telecom and internet providers. Considering the popular choices of HBO Max and Claro Video from Telcel and AT&T Mexico, users find new reasons to stay with these companies.

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Streaming Ahead – Mexico’s Digital Entertainment Boom

Rapidly increasing use of digital media and smartphones is helping Mexico’s OTT market grow and become very strong in the country’s media scene. Because of the influx of funds from major players, growing interest in AVOD, and the emphasis on more regional plots, the market is highly competitive and keeps changing. OTT companies are adding new partnerships and content in each region, which will help these platforms grow for a long time. Younger demographics, better infrastructure, and more people using mobile devices would act as a catalyst in the Mexican OTT market, bringing changes to how entertainment is delivered and accessed.

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