Market Overview 2025-2033

The United States online gambling market size reached USD 11.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 22.0 Billion by 2033, exhibiting a growth rate (CAGR) of 7.63% during 2025-2033. The market is expanding due to soaring digital engagement, broader legalization, and growing consumer trust in online platforms. Growth is driven by mobile-first infrastructure, AI-driven personalization, and rising sports and casino betting trends, making the industry more innovative, accessible, and competitive.

Key Market Highlights:

✔️ Rapid market growth fueled by legalization trends and increasing internet and smartphone penetration

✔️ Rising popularity of sports betting, online casinos, and real-money gaming platforms

✔️ Expanding integration of secure payment systems, live streaming, and immersive gaming technologies

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United States Online Gambling Market Trends and Drivers:

The United States Online Gambling Market continues to grow as more states move toward legalizing digital betting and consumer interest keeps climbing. As of 2024, the market was valued at around $11 billion, and it’s on track to nearly double—reaching an estimated $22 billion by 2033. This growth is fueled by the increasing popularity of online sports betting and iGaming, even though the rules vary widely from state to state.

Currently, only 24 states allow online sports betting, and just 6 permit full iGaming—such as online casinos and poker rooms. That patchwork of regulations creates real challenges for platforms like FanDuel, DraftKings, and BetMGM, which must tailor their apps and websites to fit each state’s laws. These compliance hurdles can be costly, sometimes eating up over 30% of a company's revenue.

In places where online gambling hasn’t been legalized—like California and Texas—unregulated offshore websites continue to draw in players. These grey-market platforms are believed to generate around $3.2 billion a year, pulling business away from licensed operators and costing states valuable tax revenue.

Still, United States Online Gambling Market Growth remains solid. One big driver is the rise of in-play betting, which now makes up about 68% of all sports wagers. Fans are jumping at the chance to place bets in real time—on everything from the next touchdown to the outcome of a single pitch. To keep up, operators have invested heavily—more than $400 million in 2024 alone—in systems that can handle the speed and volume of live betting.

Gamified features like loyalty rewards, bonus tokens, and in-app social tools are also helping operators attract and keep users. These strategies have lowered marketing costs and improved retention, though they’ve also caught regulators’ eyes. In 2024, Caesars Entertainment settled with the FTC over unclear promotional terms, signaling more scrutiny ahead.

The United States Online Gambling Market Demand is also getting a boost from media partnerships. Sports networks and streaming platforms are weaving betting features right into live broadcasts. ESPN, for instance, launched its own sportsbook in 2024 and saw user engagement triple compared to traditional ads. Deals with pro leagues, like the NBA, are bringing in fresh options—like player stat props and predictive wagers—giving bettors more ways to play.

Even with rising revenues, many operators are still struggling with thin profit margins. States like New York take a hefty share—up to 51%—in taxes on gross gaming revenue. That pressure, combined with growing competition, has led to a wave of mergers and acquisitions as larger brands look to scale up and cut costs.

Looking ahead, the United States Online Gambling Market Size is expected to keep expanding as new tech enters the picture. Some companies are experimenting with virtual reality betting, spurred by devices like Apple’s Vision Pro. It’s still early days, but immersive platforms may change how people experience online gambling in the near future.

Overall, the United States Online Gambling Market is in a strong position. Continued growth will depend on clear regulations, better consumer protections, and ongoing investment in technology. As digital entertainment becomes more personalized and interactive, online gambling is set to remain a significant part of the U.S. economy.

United States Online Gambling Market Segmentation:

The market report segments the market based on product type, distribution channel, and region:

Study Period:

Base Year: 2024

Historical Year: 2019-2024

Forecast Year: 2025-2033

Breakup by Game Type:

• Sports Betting

  • Football

  • Horse Racing

  • E-Sports

  • Others

• Casino

  • Live Casino

  • Baccarat

  • Blackjack

  • Poker

  • Slots

  • Others

• Others

Breakup by Device:

• Desktop

• Mobile

• Others

Breakup by Region:

• Northeast

• Midwest

• South

• West

Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

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