In the U.S., the bone broth market is projected to grow at a 4.9% CAGR from 2024 to 2031. The broader U.S. broth market reached USD 3.30 billion in 2024, with a forecast to grow roughly 4.5% annually to USD 5.09 billion by 2034.

Longer-term global estimates show bone broth rising from USD 1.6 billion in 2024 to USD 2.6 billion by 2033 (~4.6% CAGR). Another outlook predicts global broth—including plant-based variants—reaching USD 10.9 billion by 2032.

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 Key Market Drivers

1. Health & Wellness Boom
   Rising demand for gut-health, collagen, and protein keeps bone broth at the forefront. Nutrition-conscious consumers—especially those on keto or paleo diets—account for a major segment of growth.
   
   

2. Convenience & Format Innovation
   Ready-to-drink (RTE) broths, powders, and shelf-stable pouches make bone broth easier to consume anytime, aligning with busy lifestyles. Powders formed ~62% of the global market, while refrigerated formats are also expanding.
   
   

3. Premium & Clean-Label Trends
   Organic and grass-fed options are capturing the premium segment. Sustainability—upcycling animal bones—reinforces ethical branding, driving appeal for conscious consumers.
   
   

4. Culinary and DIY Integration
   Bone broth is being embraced as a culinary ingredient and staple in wellness routines—featured in media and restaurant innovation. Consumers are combining it with smoothies, soups, and snacks.
   
   

5. Functional & Medical Interest
   The presence of collagen, amino acids, and electrolytes makes bone broth popular not only for general health but also for postoperative recovery and therapeutic diets.
   
   

 Product & Market Segmentation

• By Source
  Beef leads due to high collagen; chicken and fish broths also play key roles.
  
  

• By Form
  Powders dominate (~62%), RTE and shelf-stable liquids follow.
  
  

• By Distribution
  Hypermarkets and supermarkets are top channels, but e-commerce is growing rapidly.
  
  

• By End-User
  Retail consumers are primary buyers; health-care, hospitality, and HoReCa channels also contribute significantly.
  
  

🇺🇸 U.S. Market Insight

• Size & Growth
  The U.S. broth market hit USD 3.30 billion in 2024 and is expected to reach USD 5.09 billion by 2034 (~4.5% CAGR). Meat (bone) broths are a central part, especially in grocery chains.
  
  

• Retail Trends
  Traditional grocery stores dominate but online sales are gaining momentum. Premium, convenient packaging and diverse formats are becoming staples.
  
  

• Pricing Pressure & Quality Concerns
  Consumers are sensitive to price versus quality. Reddit users report inconsistent gelatin levels and variable mouthfeel, suggesting issues in industrial standardization.
  
  

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 Broader Food & Cultural Trends

Related Food & Grocery Trends

• Return to Home Cooking
  Broth sales at large brands rose 15% recently as more Americans cook at home, signaling broader interest in comfort and nutritious meal bases.
  
  

• Protein & Functional Foods Trend
  2025 food trends emphasize protein-packed and functional foods—like bone broth—as central to daily nutrition.
  
  

 Growth Opportunities

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 Strategic Recommendations

1. Formulate clean-label premium variants using grass-fed or pasture-raised sources with recognizable health benefits.
   
   

2. Enhance packaging innovation, including microwaveable pouches and single-serve powders, to support convenience and home usage.
   
   

3. Utilize e-commerce and subscription models to provide sustained customer engagement, recipe ideas, and wellness education.
   
   

4. Partner with health professionals to validate therapeutic claims for digestion, immunity, or weight management.
   
   

5. Emphasize upcycling and sustainable sourcing in marketing to appeal to socially and environmentally conscious consumers.
   
   

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 Conclusion

The U.S. bone broth market is well-positioned for steady growth—driven by health trends, convenience innovations, and premium consumer preferences. Expansion across RTE powders and packaging formats, backed by clean-label sourcing and e-commerce strategies, will define the next wave. Brands that combine product innovation with sustainability and functional marketing will lead the evolving broth movement in North America and beyond.