For today’s modern woman balancing work, family, travel, and self-care—scent has become a quiet but powerful form of self-expression. Across Paris, Berlin, and London, fragrance is being used as a confidence layer.
Trending in 2025: Scents with Purpose
This year’s fragrance trends for women focus on:
Floral-woody hybrids symbolising strength and softness.
Musk and...
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